Beyond the Horse Race – book event with John Zogby
October 15 @ 7:30 pm - 9:00 pm
Join us for a book event celebrating John Zogby’s new book Beyond the Horse Race: How to Read Polls and Why We Should.
Free and open to the public.
About John Zogby:
John Zogby — pollster, author, trend-spotter, and thought leader. John has spent the past four decades as one of the most accurate pollsters in the world, conducting business in 80 countries, and leading the way in finding the meaning, story, direction, and usefulness of the data collected.
His client list is a Who’s Who of Fortune 500 companies (GE, Microsoft, Cisco Systems, Coca-Cola, IBM); global NGO’s (UNAIDS, the World Health Organization); and government agencies (the US State Department, US Department of Defense, the Mayors of New York City, Houston, Miami).
About the Book:
Called a “timely read for the politically inclined” (Booklist), this book from one of America’s most prominent pollsters offers readers a master class in understanding what polls can reveal about public opinion.
Americans are preoccupied with political polls. In this book, John Zogby, one of America’s most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. He argues that those who focus only on the horse race numbers—who is leading and who is trailing—miss the many ways that polls can help us understand the fundamentals of the electorate at any given time. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been used well or badly. Beyond the Horse Race will appeal to campaign professionals and armchair political junkies who want to understand the art and science of accurately gauging public opinion.